The winner of The Voice UK 2017 will NOT release an official winner's single in a new change for the show.
Instead, they will put out an entire EP in just a few weeks' time following the final.
The talent contest - which has moved to ITV after five years on the BBC - has traditionally struggled to turn its contestants in to successful popstars.
But bosses are determined to change the fortunes of this year's winner by sending them straight in to the studio.
According to OfficialCharts.com, this year's series will not have an official winner's single - although, confusingly, the victor's 'final song' will be made available on services including iTunes, Apple Music and Spotify.
Instead, they will immediately begin working on an EP, to be released a matter of weeks after Sunday's final.
ITV will also be doing its bit to help promote their efforts by featuring them in a 'Winner's Story' special.
The one-off programme will be broadcast around the same time the EP is made available to purchase.
The Voice UK's champions have so far failed to make any major chart impact.
Series 2's Andrea Begley currently has the highest-charting album, with her debut 'The Message' reaching number 7.
Meanwhile, series 4's Stevie McCrorie has the best-performing single, with his cover of 'Lost Stars' making number 6.
Last year's winner Kevin Simm - who released original song 'All You Good Friends' as his victory track - revealed that he will not be making a return appearance on the final.
Into The Ark, Jamie Miller, and Mo Adeniran will battle for viewers' votes this Sunday at 7.00pm on ITV.
Whoever comes out on top will receive a record contract with Polydor, the label behind Take That and Ellie Goulding.