Ratings for The Voice UK have dropped to their lowest ever on ITV.
Just 3.4 million viewers tuned in to the show on Sunday night, setting an all time record low for the show.
The previous record had been set just the following Sunday night, when 3.8 million tuned in for the then second round of knockout performances.
On BBC, ratings only ever dropped below 4 million the once in five years, and that was during an out-of-place show which aired on a Friday night back in 2013.
Once again, The Voice's format seems to be to blame rather than the channel move.
While the blind auditions for The Voice UK on ITV scored big numbers much like they always did on BBC One, now the spinning chairs are gone so are the viewers.
It was a problem on the BBC too with ratings always dropping for the second half of the series.
ITV has put a lot of effort into revamping the latter stages, airing the knockout rounds live and introducing a viewer vote, but unfortunately it doesn't seem to have done anything for the viewing figures.
Speaking to the Daily Star newspaper, an insider said: “The BBC will be relieved to be rid of The Voice.”
A spokesperson for ITV told the newspaper: “This has been a great series and we’re delighted with the viewer feedback and reaction to The Voice since its move over to ITV.
“We’re very much looking forward to the quarter finals and the rest of the run.”
The Voice UK 2017 live shows start this Saturday night at 8:30PM.