Ratings for The Voice UK 2017 on ITV have continued to fall over the weekend, dropping to an all new low.
Despite strong numbers for the blind auditions, once again the format is having a tough time keeping those viewers for the later stages.
ITV has made a number of changes to the series after taking over from BBC One but ratings have plummeted over the past few weeks.
Just 3.4 million viewers tuned in to Sunday night's latest show yesterday between 7:45PM and 9PM, down 400,000 on last Sunday to give the lowest rating of 2017 so far.
In fact, it's the worst viewing figures for The Voice UK in its six year history, breaking last Sunday's record low.
Before this year, the previous low was 3.9 million viewers for a live results show which aired on a Friday in 2013.
ITV's singing talent show did once again face stiff competition from BBC One last night with Call The Midwife securing 9.1 million viewers for its series finale, following 6.6 million viewers for Countryfile.
In the 9PM hour, The Good Karma hospital on ITV crushed SS-GB on BBC One, with 5.2 million viewers to 2.9 million. It's quite the change from last month when SS-GB's first episode pulled in over 6 million viewers to The Good Karma Hospital's 4.8 million.
Earlier in the evening on ITV, Phillip Schofield's new game show 5 Gold Rings continued with 2.6 million viewers - down 200,000 on last weekend.
Over on BBC Two, the new series of Robot Wars climbed slightly on last week's opener to 1.3 million viewers while Top Gear stayed steady with 2.8 million.
On Channel 4, The Jump 2017 final concluded with a perhaps underwhelming 1.6 million viewers.