The Voice UK coach Gavin Rossdale has said he doesn't care if the show's winner is a success.
The new coach has revealed he didn't sign up to the series to find a star, explaining he just wanted to help out his acts to the best of his ability.
“I didn’t join The Voice with the mindset of finding a star," Gavin declared. “All I care about is that the people on my team leave happy and don’t regret picking me as their mentor.
“I care about doing the best job for them, not about finding a successful winner.”
So far The Voice UK has failed to launch any successful musicians into the charts, with the past five winners all falling back to obscurity.
That said, some of the show's contestants have gone on to big things in other parts of the music world, with Lucy O'Bryne currently appearing in Les Mis and Matt Henry winning an Olivier Award for his lead role in West End musical Kinky Boots.
Meanwhile, Gavin admitted that The Voice UK was also about helping out the coaches as well as the contestants.
He told the Daily Star on Sunday newspaper: “I am aware that doing the show is great exposure for me. It’s a coveted seat on a huge show.
“It is not only a huge opportunity for the contestants but also for the coaches, apart from Tom Jones who doesn’t really need The Voice.
“But I’d never lose my integrity of who I am or what I believe.”
The Voice UK continues Saturday and Sunday night on ITV.