The Voice UK will have more "sparkle" on ITV, says host Emma Willis

The Voice UK Emma Willis

Emma Willis says The Voice UK will enjoy more "sparkle" on ITV.

Even if it does mean having to cope with ad breaks for the first time!

The singing talent series moves to ITV from BBC One after five years this Saturday night.

Emma said this week: "It also will bring some Saturday night sparkle and some extra razzle dazzle. They are good at razzle dazzle at ITV. The logo itself is full of sparkle!"

The Voice UK Emma Willis

The Big Brother presenter is hosting the show on her own this year with former co-host Marvin Humes not part of the series.

And that's not the only change that's been made with ITV bringing Sir Tom Jones back alongside Will.i.am, together with new coaches Jennifer Hudson and Gavin Rossdale.

But will the changes and extra sparkle actually help The Voice produce a successful artist at last?

Emma revealed: "The record label has been involved from the very beginning of this series and it has been hands-on throughout the whole process.

"Will.i.am is really desperate to create a star because he has been on every single series from the very beginning. He is really desperate for that to happen."

Speaking to The Sun newspaper, Emma continued: “It takes time. It’s very rare that it’s an overnight success.

“And when you’re Simon Cowell, you can create lots of things and positivity and One Direction being massive. We don’t have somebody like that.

The Voice UK 2017 judges
The Voice UK 2017 judges

“It’s a lot of building and a lot of hard work. Not that it’s not hard work on The X Factor too, but people who were on the first few series of The Voice are now coming into their own and doing stuff, that’s because it takes years of working, it’s not just a given.

“Hopefully this time, maybe, it will happen a bit quicker, maybe it will happen instantly, you just don’t know.”

The Voice UK 2017 begins on Saturday night at 8PM on ITV.

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