The Voice UK 2017 bosses have confirmed a major change to the format of the Blind Auditions stage.
On the BBC's version of the talent contest, coaches who didn't spin their chair for an act would get to see them after their performance.
However, it's all change for ITV's first series next year. Now, if a judge doesn't hit their button, their back will remain to the contestant.
That means if a hopeful gets four no's, they'll go home without speaking to any of the all-star line-up.
Presenter Emma Willis explained that the change was made to refocus the coaches' feedback from sheepish apologies to honest criticism.
"I think it is good - they do it in other territories on The Voice around the world, and it instigates different chat between the coaches," she told Digital Spy.
"When they see someone who hasn't turned, it's very apologetic. But if they haven't seen that person and don't have to interact directly, it's a bit more 'that was a little bit off key', where they might not have said having seen them. So I think it's a good thing for the show."
New coach Gavin Rossdale describes the twist as "so cold", while Will.i.am reckons it'll be "harsh for the singer".
Tom Jones added: "If I was in that position and nobody turned, I'd want to get out of there!"
Completing ITV's new panel is former American Idol contestant and Dreamgirls star Jennifer Hudson.
The Blind Auditions are filming in Manchester this week, with the show due to return to telly in January.