The Voice UK viewers seem to be scratching their heads after ITV announced Gavin Rossdale as one of the coaches.
Next year's series will be the first on the broadcaster, and tonight it finally confirmed its full judging line-up.
Joining the previously confirmed Will.i.am are Tom Jones - who is back by popular demand after a year off - and Jennifer Hudson, the American Idol winner and star of hit film Dreamgirls.
But there have been cries of "who?!" on Twitter over Gavin Rossdale, the fourth person to fill the spinning chairs.
Popular choice to bring back Tom Jones and Will I Am for The Voice but who the heck is Gavin Rossdale?
— Matt (@Heathyheath_) September 28, 2016
*googles gavin rossdale* still no idea
— Dan Strange (@Strangeyyy) September 28, 2016
I like to think I know a lot about music and I have absolutely NO IDEA who Gavin Rossdale is and he's a coach on The Voice UK. LOL.
— Jack White (@Jack5326) September 28, 2016
And in unison the whole of the UK is now googling Gavin Rossdale 👀
— Megan Page (@Megwam) September 28, 2016
The 48-year-old is the frontman of British rock band Bush, who have enjoyed success in America, with two multi-platinum albums. However, they're comparatively unknown in their home country.
They haven't achieved a UK Top 40 since 1999, while their last album, released in 2014, failed to chart here at all.
Gavin has made tabloid headlines over the past year thanks to his divorce from 'Rich Girl' singer Gwen Stefani, a former coach on the US version of The Voice.
The Ivor Novello award-winner is also known for being the father of current Strictly Come Dancing contestant Daisy Lowe.
In fairness to Gavin, Jennifer hasn't exactly had huge success in the UK either.
Her highest solo chart position is number 11 for her 2008 single 'Spotlight', although 'Trouble', the Iggy Azalea song she featured on, reached number 7 last year.
The Voice UK films its Blind Auditions next month, ahead of its big relaunch on ITV in January.