2015's winner of The Voice UK, Stevie McCrorie has issued a warning to this year's finalists.
Stevie won The Voice 2015 and went on to release his debut album Big World last January.
But he's told those on the show that they should "not to expect too much from it".
"Just do it because you want to sing and you'll get some exposure," he encouraged. "Last year, the TV hype for me was immense, especially in Scotland, I was all over the papers and the fame was instant.
"But TV fame is not real; what’s real is people buying tickets for your gigs and coming to watch you play your music. That’s what’s real – don’t get caught up in the hype and the fame."
Stevie was in the headlines last year following his return to work as a firefighter after the music career failed to take off.
While Stevie's debut album is reaaaaaly good, he didn't get much promotion and that's something the Scottish performer feels would have helped him.
"It would have been good for me to get on more TV shows, but I guess that's just the way it is," he told What's On TV. "I do think a bigger deal should be made of whoever wins The Voice – they tend to disappear into the shadows and people are often left wondering what happened to them.
"I was keen to go back and perform on the first live show of the current series to remind people why I'd won the show – and to let them know I'm still alive!"
Far from quitting music however, Stevie went on to reveal that he's still chatting to mentor Ricky Wilson and has just played headline gigs in Scotland.
The Voice UK will crown its next winner this weekend on ITV.