The Voice UK ratings dipped to a woeful series low last night for the first live show.
The Easter weekend, tough competition from ITV - a football match between England and Germany - and two acts leaving BEFORE the show all compounded to see numbers fall.
Fewer than 5 million viewers watched the Quarter Finals with a total average audience of just 4.75 million seeing the performances.
Just 10 minutes later, 300,000 had tuned out with 4.45 million watching the results.
Last night's number is the lowest weekend rating The Voice UK has EVER had: It's only saved from being the least watched overall episode by a show in 2013 that had aired out of place on a Friday night.
The figure is down on the last Saturday show rating of 5.3 million while last Sunday's knockouts had seen ratings on the up having posted a much stronger 6.1 million viewers.
Compared to last year, the viewing figures make for grim reading.
2015's first live show had 7 million viewers, to that makes last night's episode some more than 2 MILLION viewers down. In 2014, the first live show had 6.2 million viewers.
While factors like the England game wouldn't have helped it's the fifth year in the row that The Voice UK has struggled to keep its high numbers from the auditions to the live shows, which have always seen numbers drop.
ITV certainly have some work to do to fix the format when they takeover next year.
Elsewhere in the ratings on Saturday night, Ant and Dec's Saturday Night Takeaway also fell to a series down of 5.7 million viewers as it moved to a much earlier 6PM slot to make way for the football.