The former Liberty X singer is one of Ricky Wilson's live show finalists and bookies have him as a tip to win alongside Boy George's Cody Frost.
But on these types of shows anything can happen and nothing is certain, something that Kevin is all too aware of.
“I’m flattered to be favourite but I think there’s a danger of it working against me," he admitted this week. "It is like that whenever anyone is put forward as one of the favourites.
“Once you get to the live shows, people have got to vote for you. You have to hope people will pick up the phone.”
Speaking ahead of Saturday's live quarter-finals, Kevin continued: “I take it with a pinch of salt. I think the odds probably go off YouTube views and things like that.
"It feels amazing, of course, because there are some really talented people on the show this year.”
In a chat with The Daily Star on Sunday newspaper, Kevin went on to say that the poor record of past The Voice UK winners didn't concern him.
To date none of the four champions have had much chart success but Kevin said: “It’s about being able to work as a musician and make a living from it. I don’t think success should be based on whether or not you’ve had a No.1.
“And just because it hasn’t happened already doesn’t mean that it won’t happen this year.”
The Voice UK live shows begin this Saturday night on BBC One.