This week the Black Eyed Peas star was so engrossed in his tablet that he flat out ignored (or even just didn't hear) host Emma Willis on the live show.
"We are live and anything can happen, and it probably will... ain’t that right, Will?” she asked him, as he tapped away. "Will, you still have a full house,” Emma added after the rapper failed to respond.
Last weekend Will spent his time during performances of the acts even FIGHTING with other Twitter users.
During one song, Will was sat on his mobile in the middle of a Twitter spat with a viewer who had branded him "rude".
User @EmLou1976 tweeted last Saturday night: "@iamwill is so ignorant - always looking at his phone while contestants are singing. Rude #thevoiceuk”
Will responded: "Your doing the same...ha [sic]".
Back during the first series of The Voice, it was reported that bosses were angry with Will.i.am for his live tweeting.
But he hit back - on Twitter, of course - saying: "If you saw me on my phone I wasn't being rude... TV, phone, laptop & tablet... if I don't tweet during live TV I'm not connecting to people watching in the new way."