The Voice UK coach Ricky Wilson has blamed past winners for flopping.
The newbie judge reckons that Andrea Begley and Leanne Mitchell only have themselves to blame for not setting the charts alight, claiming that the girls didn't try hard enough.
In a new interview with the Radio Times, Ricky claimed: “They didn’t see it through. That sounds harsh, but it’s not like you go straight to number one when you get a record deal.
"That’s where the hard work starts.”
To date the winners of The Voice UK haven't lasted past the one album, although it's not as if any other finalists haven't exactly done a lot better either.
Will.i.am previously blamed the show's record label Universal for not being ready to launch the champion as good as the live final was over.
The Black Eyed peas star said: “You have a whole bunch of singers and one wins. Then directly after they win, I don’t know what happens. The label and everything engaged and surrounded the winner, and made sure they had all of the material.
“I don’t think the rushing happens. And if it did happen, it’s happened too slow. Especially in this day and age when everything changes every 20 seconds on Twitter. I hope we can learn from that.”
Meanwhile, Ricky said he would not agree to return for a second series before his rival coaches - Kylie Minogue, Sir Tom Jones and Will.i.am - do so.
"It totally depends on whether the other coaches sign up. I’m happy to wait and see what they decide," he added.
The Voice UK final airs this weekend on BBC One.