Ant and Dec seem to be starting to win the Saturday night ratings battle against The Voice UK.
The two shows on ITV and BBC One respectively have gone head to head for three weeks now and the gap is ever closing.
The Voice 2014 fell to a new series low last night with an average audience of 6.7 million watching the latest battle round performances.
The marathon two-hour long show from 7PM was down nearly 300,000 viewers on last week's episode, the previous low for this year's run.
Ant and Dec's Saturday Night Takeaway meanwhile added 200,000 viewers to bring their show up to 6.7 million, with less than 50,000 viewers splitting the two.
In the actual time that the two shows were head-to-head and Ant and Dec won the battle rather convincingly with 6.7 million viewers to The Voice's 6.1 million.
Including those who caught up ITV+1, Ant and Dec's average rises to over 7 million viewers, well clear of The Voice.
It's good news for ITV but really rather bad news for bosses on The Voice.
While close to 7 million viewers is nothing to be sniffed at, once again the trend is clear with viewers tuning out of the show now that the blind auditions are over.
Will ratings pick up? Which show did you watch last night? Add your comments below!
Browse pictures of last night's battle round performances below...