The Voice 2014 ratings hit a series low last night as the battle rounds begun.
The marathon episode - which lasted for over two hours - dipped 300,000 viewers to fall below the 7 million mark for the first time this year.
An average audience of 6.95 million viewers tuned in throughout the show between 7PM and 9:15PM as the first half of the battle performances took place.
The episode did however peak with a much healthier 8.2 million viewers as the coaches began to half the acts on their teams.
But despite the lower figures The Voice still managed to just get the better of Ant and Dec's Saturday Night Takeaway.
The pair's show had 6.41 million viewers for their second episode yesterday evening, rising to 6.9 million once those watching on ITV+1 are included.
However in the head-to-head battle the win for The Voice was a lot, lot closer.
Excluding +1 viewers, Ant and Dec had 6.41 million viewers while The Voice had 6.44 million.
Momentum appears to be with the Geordie duo who posted a near 400,000 rise in viewers on last weekend's new series opener.
Both shows continue next weekend on ITV and BBC respectively.
Browse pictures of the latest Voice UK battle round performances below...