Competitive Will.i.am has declared he's out to win The Voice 2014.
The Black Eyed Peas star has yet to triumph on the BBC One series, despite having faovurite Leah McFall in his team last year.
But this time around Will - who said last week he yet to "begun" - has some different tactics.
He says: "I'm on a mission, I am here to win, I'm want to coach someone so they win. I'm not going to be sneaky this year... cheeky."
In this evening's latest show Will is seen refusing to press his buzzer even for some amazing auditions, prompting the other coaches to conclude he's up to something.
"Does he just instinctively know something that the rest of us don't know?" Kylie asks.
Meanwhile, new coach Ricky Wilson reveals he's equally as excited to win the show on this, his first season.
"I'm very competitive, I want to win," he admits, but it once again all goes a bit pear shaped after Ricky loses another act to one of his rival coaches.
Last week we saw the Kaiser Chiefs frontman get wound up after Will pinched Anna McLuckie by turning in the last second of her audition.
Tonight he confesses when one male artist picks Kylie Minogue over him: "It did surprise me he went for Kylie, I thought I had it to be honest."
As for Kylie, the Aussie singer seems to forget the whole point of the show this evening... or maybe she's just been cheating all this time.
The pintsize popstar finds herself looking around her chair to the stage before the start of auditions before realising: "I probably shouldn't be looking that way!"
Some of the acts competing for a spot in one of the four teams in tonight's show include 55-year-old "warehouse operative" Bob Blakeley, 17-year-old fan of vintage Sophie May Williams and former Emmerdale actress Kelsey-Beth Crossley.
The Voice UK blind auditions continue at 7PM on BBC One, hosted by Emma Willis and Marvin Humes.
Browse pictures of tonight's The Voice 2014 contestants below...