The Voice UK host Marvin Humes (or Marvin from JLS to give him his new title) reckons that this year's winner will actually be a success.
So far The Voice champs haven't exactly set the charts alight: Series 1 winner Leanne Mitchell has already been dropped and is back performing in holiday resorts after her album charted at just 134.
Last year's star Andrea Begley did quite a bit better, with her rush released album hitting the top 10, but sales were still disappointing.
So will it be third time lucky? Marvin says so: "If you think of The X Factor, it really struck gold in the third series with Leona Lewis, so you need to give a show of this scale breathing space.
"I'm confident there will be stars produced from it this year."
But even if this year's winner does flop, Marvin insisted there's still hope for the format, adding to The Sun newspaper: "Leah McFall, who came second last year, is working with one of the best A&R guys in the country. I worked with him in JLS, so I've got no doubt she'll do well."
Voice coaches Will.i.am and Sir Tom Jones recently warned this year’s acts that no one can guarantee them a successful career.
“Ultimately, when you make a record, you just have to hope you got all the ingredients in and that people will buy it,” Sir Tom said this week. “We can’t say to anyone who comes on this show, ‘If you win this, you will be a star’. We can’t say that because it’s not true.”
Will agreed: “There’s no guarantee, ever.”
The Voice 2014 airs Saturday nights on BBC One.