The Voice 2014 will be 'less serious, more fun' to win more viewers

Kylie Minogue - The Voice UK 2013 coaches

The Voice UK 2014 will be a lot less serious, it's been claimed.

Producers are hoping to win more viewers for the third series this month by making the show more fun and entertaining.

It'll mean ditching the more complex comments on vocal techniques and instead focusing more on the hopeful's performance and personality.

"No one likes a smug know-it-all and the feeling from a Voice think-tank was the show took itself way too seriously," a source admitted today. “Bosses decided it needed to lighten up, be more fun and, most of all, entertain the viewers.

“The Voice was so concerned with being seen as superior to X Factor, with ‘real artists’, that it actually alienated viewers who wanted to be entertained."

They told the Daily Star Sunday newspaper: “Viewers never really connected to the acts because the show ­concentrated so much on their ­voices and not enough on their ­personalities and back stories.”

But don't expect to be seeing any Ant and Seb style novelty acts auditioning for the show just yet, as the show will very much be remaining about the voices at the end of the day.

The source added: “The emphasis is still very much about the quality of voices but producers say that doesn’t mean they can’t have fun.

“Other changes include The Voice being less uptight about emphasising the difference between coaches and judges, acts and contestants.”

The Voice UK auditions kick off next Saturday night on BBC One.

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