The Voice UK bosses are under pressure after the first live show of the series saw rather dismal ratings.
As we reported over the weekend, the live quarter final on Friday night had fewer than 5 million viewers, and the results show performed even worse.
And it comes just weeks after the BBC confirmed that the series would be back for a third year despite the figures.
The Beeb have reportedly forked out £11 million for another series, and now the pressure is on to get the viewing figures up and prove its worth it.
“Questions are going to be asked about why it was deemed a good idea to fork out £11million on a show when ratings are falling through the floor," a source said today.
They told The Sun newspaper: “After making the decision to pay such a vast sum, everyone would have been desperately hoping for decent viewing figures on Friday. But to come in at an average of 4.21million then slip even further to 3.91million is a huge embarrassment.
“To put that in context, Saturday’s Britain’s Got Talent final was watched by a peak of 13.1million people.
“The Beeb may not be a commercial company, but it still needs to be able to justify the money it spends as a decent investment.”
This year's show started with over 6 million viewers and climbed to a peak audience of close to 8 million, before viewers once again disappeared after the auditions concluded.