The Voice UK could be axed by the BBC, despite the second series' ratings success.
The show has boosted its viewers every week since its launch back in March, but the figures still aren't justifying the format's huge £25 million price tag.
The latest episode interested just under 8 million viewers, down over 2 million viewers on last year's equivalent.
The Daily Mail reports today bosses believe it will be "politically difficult" to renew the series for a third year, at least at the same amount.
The show is also in trouble after changes in BBC management, with Voice fan Danny Cohen having moved on from the role of controller of BBC One.
A source told the newspaper today: "Whoever ends up as the new controller of BBC1 is going to make their own mark on the schedule, especially on Saturday nights.
"The Voice takes up a large chunk of the entertainment budget, yet isn’t considered a big success."
The show could still be back for a third series on the BBC however if producers manage to strike a new, cheaper deal.
However the cutbacks could mean a change in the panel, with the current line up said to be getting paid upwards of £500,000 for their stints on the show.
And it's possible that another channel could also bid for the series next year, with ITV, Sky and Channel 5 all interested in the show when it first came to the UK in 2012.
For now, The Voice continues tomorrow night on BBC One.