The Voice 2013 has come under attack from viewers after its first episode struggled in the ratings.
The second series of the UK show was down more than two million viewers on last year's opener on Saturday night, beaten by Ant and Dec in the weekend ratings battle.
With tougher competition in the form of Britain's Got Talent to come later this month, it's sure to worry BBC bosses.
An average of just over 6 million watched the first set of blind auditions but many complained about the bumper 100 minute long episode.
One viewer moaned online: "It's called The Voice. I want to hear more singing and less judges arguing."
Another agreed: "If anything I felt they ramped up the irritating parts at the expense of the bits I enjoy more during this episode than last series."
Jessie J in particular came under fire for her actions during the performances, which saw her sprawl at the feet on stage of one performer.
A fan of the show critiqued: "Points lost for the awful Jessie J who is insistant on stealing the limelight, even in the middle of someone singing."
Others were more split, with a fourth writing: "The judges were chatting and faffing around a little too much DURING performances but were humorous and not too cliche-ridden whilst persuading acts into their teams."
A spokesperson for the BBC said it was happy with the show's opening night ratings.
They commented yesterday: "Its a great start to the new series of The Voice UK with the highest peak audience of the night with over 8 million viewers, which grew throughout the show.
"Stay tuned as there's lots more to come in the Blind Auditions next week."
Browse pictures of The Voice UK artists below...