The Voice UK coach Jessie J has hit out at her rival coaches, claiming they're too nice.
Jessie, the youngest member of the panel, reckons her fellow musical stars are too scared to be honest with the hopefuls.
Last year's blind auditions did seem rather tame when it came to the feedback given to rejected wannabes, with the coaches seemingly worried to say anything other than how good they were.
But this year that's all set to change, at least Jessie hopes.
She said: “It’s not about being not nice. It’s about being honest and constructive. It’s not fair to lie and go, ‘That’s amazing — but we didn’t turn around’.
“I don’t think I did that in the first series but I think these guys did a little bit.”
And Jessie reckons that she has the edge over other talent show judges, because she's a performer herself.
Making a not so subtle dig at the panelists on other reality shows, Jessie said this month: “I always say you wouldn’t go to a plumber to learn how to drive. That’s the point. Certain people are like, ‘Hi, you could have sung that better’. Do you want to do it?
“I know that if someone comes to me and says, ‘How do I sing this?’, I can coach them how to do it. And I shouldn’t be afraid to be good at it. I wouldn’t say it’s embarrassing, but it’s disappointing. It’s misleading.”
Speaking at the launch of the second series of the BBC One show, Jessie also revealed just why she took so long to agree to return to the show.
“I was the last to sign up for a second time but not because I didn’t want to do it. My schedule wasn’t permitting me to do it," she explained. “I had to ask for everything to be rescheduled. Then Tom and I saw each other and I was like, ‘I’ll do it if you do it’. And he said the same.
“For me it’s about understanding and making everything not be rushed. You want to be happy to be there four hours before a show."
The Voice UK 2013 starts this Saturday night on BBC One.