The Voice UK 2013 coaches have confessed it may be better not to win the series.
It's long been claimed that the winners of reality shows, such as The X Factor, find it a lot harder to get success than those who finish as runners up, or in some cases don't make the final at all.
And it seems that The Voice is no different.
It follows last year's winner Leanne Mitchell failing to set the charts alight with her debut, and the coaches blaming the record label.
Leanne's winner's single, a cover of Whitney Houston's Run To You, failed to crack the Top 40 at all.
Her mentor on the show, Sir Tom Jones, complained: "The problem is if you win The Voice it's out of your hands completely because you are signed to Universal Records, management, agency, the full thing.
"So you can't do much for that person after you have got that person to win. If you want to do something with them further it's better if they don't win."
But he added "Just to clear it up, I don't think they're better off if they don't win. As far as doing anything else with them, after that … if they want me to help them further, because they are locked up, there's nothing you can do."
Jessie J insisted that being a success was no guarantee for the winner, saying: "Nothing is ever promised, just because you get signed it doesn't mean you are going to be successful."
Speaking at the press launch for the new series, the Domino hitmaker added: "I have always said to them, write down what you want to be, what you want to look like, and what your songs are going to sound like. They are singing covers for six months and then they are thrown into a studio to write an original album and some of them have never written songs before."
Browse pictures of The Voice UK 2013 coaches and hosts below...