The Only Way is high ratings for new TOWIE cast

The Only Way Is Essex

While the lakes of Dancing On Ice may be struggling on Sunday nights, there's better news for ITV over on ITV2, where The Only Way Is Essex continues to prove a hit.

Despite losing yet more of the original cast this year, the show has continued to deliver top ratings for the digital channel.

Its fourth series kicked off two weeks ago with another bunch of newbies, but more than a million viewers are still tuning in each week to catch up on the latest TOWIE gossip.

1.04 million viewers watched Sunday's latest instalment, only slightly down on the series premiere of 1.16 million, and well in line with the 1.08 million who watched last year's equivalent episode.

This year will see a record four series of the script reality show, with episodes planned later in the spring, after the Olympics in August and a fourth run in November.

It’s sure to be bitter news for the likes of Amy Childs, who left the series to have her own show on Channel 5 which was axed last month after only eight episodes.

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