TOWIE's Gemma Collins got a makeover in tonight's Celebrity 100% Hotter on Channel 5.
In tonight's episode of 100 Per Cent Hotter at 10PM, Gemma got a whole new look from a team of hair experts, make up artists and stylists.
"Everyone in Essex wears bling. If you're not wearing bling, you can't come in," she said of her current look.
Gemma adds: "I'm a fashionista. My whole wardrobe has been filled with over the top outfits."
After losing all her make up, Gemma was made-over by the show's team, showcasing a sophisticated new look in a tweed suit.
Gemma is the latest reality star to get the makeover treatment on Channel 5's Celebrity 100% Hotter.
"It's not like we're trying to stay young but we're like a brand and we have to stick to it," John said ahead of unveiling their new image. "Look at Britney Spears, Shakira, they stick to the original look but change it slightly."
Edward added: "Sometimes I think the public don't let us grow up, they just want us as Jedward."
And Jedward followed fellow X Factor star Honey G into the makeover booth.
On the first show of the series, Honey G - real name Anna Georgette Gilford - confessed: "I never leave my house without sunglasses.
"I wear my sunglasses in the rain, course I do.
"I take my image very seriously, so I expect they'll have a challenge on their hands because I'm not easily impressed."
The singer, who appeared on The X Factor in 2016, said: "Sometimes my friends say I want to see Anna now, not Honey G.
"I feel like now, after X Factor, I'm more Honey G and not Anna."
The show's experts gave Honey G a completely new wardrobe, hair and ditched her famous sunglasses.
"I feel confident now. I don't know what to say, I really don't," she reacted to her new look.
Celebrity 100 Per Cent Hotter airs Thursdays at 10PM on Channel 5.