The Jump 2017 launched to an average audience of 2.4 million viewers on Channel 4 last night.
The fourth series of the winter sports show opened up 100,000 viewers on last year's premiere (2.3 million) but below the launches of the first two series (2.8 million in 2015 and 2.6 million in 2014).
The first live show of The Jump last night saw the fourteen new celebs take on their first event - the ski slalom - before the losers of each round took on the ski jump live.
Well, most of them did.
Big Brother's Josie Gibson bottled out and so was the first contestant to be eliminated from the competition on the first night after refusing to jump.
Like last year but in contrast to the first two series, The Jump 2017 will now continue weekly on Sunday evenings rather than airing nightly throughout the week.
Back to last night's TV ratings and the semi-final of ITV's Dance, Dance, Dance paid a hefty price in facing The Jump, dropping 200,000 viewers to 2.9 million. The series had launched to more than million at the start of January.
In the 9PM hour, Apple Tree Yard won a close battle of the dramas with the BBC series scoring 5.54 million with ITV's premiere of The Good Karma Hospital just behind at 5.47 million.
But at 8PM, ITV's nature Documentary Lion Country was certainly no Planet Earth as it posted a woeful number of less than 2 million viewers against Call The Midwife's 8.8 million.
Elsewhere Countryfile on BBC One had 7.5 million and Still Open All Hours continued with 6.7 million.