Channel 4's upcoming celebrity version of The Island with Bear Grylls has sparked controversy before it's even aired, with reports claiming that Ollie Locke kills a crocodile on the show.
According to The Sun, scenes shot for the survival show feature the Made In Chelsea star jumping on the back of the animal, before stabbing it in its neck.
The slaughter, which was allegedly encouraged by Ollie's fellow contestant Karen Danczuk, is said to have left him 'visibly uncomfortable'.
Naturally, animal rights campaigners are up in arms over the story. Alan Knight, of the charity International Animal Rescue, said the croc "suffered unnecessarily".
"I feel it is totally unacceptable to kill or abuse animals for entertainment," he blasted.
Alan also claimed that Ollie would have no idea how to kill a crocodile "humanely", but Channel 4 disputed this in a statement to The Sun.
"Those on the island all received training on how to kill animals humanely and this was utilised properly in each instance," a spokesperson said.
A similar controversy erupted during the last public edition of the show earlier this year.
The celebrity version of The Island is due to air in October as part of C4's Stand Up To Cancer charity event.