Bear Grylls' The Island has reportedly set a new record for swearing.
The new series of the Channel 4 show returned to screens on Monday night to bumper ratings as more than 2.5 million viewers tuned in.
But at times it seemed as though every other word uttered by the contestants was an expletive.
28-year-old barmaid from London Tilly proved to be the biggest user of the rude words, not too surprising after describing herself as an "absolute f*****g nightmare" right at the start.
Just a day into filming she ranted at a fellow Islander who decided to leave: “You f****** lazy c*** - good, see you later! You’re no good to us! You f****** sign up you do it you d***head!”
In all there were 95 swear words in the 45 minutes of footage on Monday evening with 67 uses of the F-word, 23 mentions of the S-word and one mention of the C-word.
According to The Sun newspaper, those numbers made the episode the most swear word laden show EVER on UK telly.
However it was still well behind the overall worldwide 'winner', US show Strutter which saw a total of 201 curse words.
TV watchdog Ofcom has received three complaints over the language with Channel 4 saying in response: “The show was preceded by a warning of strong language throughout and it was appropriately scheduled after the watershed.”
The Island airs Monday nights on Channel 4 at 9PM.