Maria O'Connor has become the latest candidate to be fired from The Apprentice 2012, after falling asleep in tonight's latest task.
This evening's second episode of the new series saw the remaining candidates challenged to design and pitch a new gadget to two big retailers.
Team Sterling received an order of 7,500 from the online retailer and 0 from the high street retailer so total orders of 7,500 for their Splish Splash bath screen.
Team Phoenix received an order of 3,000 from the online retailer and 10,000 from the high street retailer so total orders of 13,000 for their Eco Press bin.
After Lord Sugar highlighted the fact that the girls have lost for the second time, they headed to the Loser’s Cafe to try and dissect what went wrong.
Back in the boardroom, Lord Sugar reminded the girls that he told them at the start of the task that the strength of the product would determine who won before telling them, “the product is not very good. You’ve totally misread what I asked you to do.”
Project manager Jane selected Maria and Jenna to bring back into the boardroom.
Jane explained that she brought Jenna back due to the fact that Lord Sugar had made it clear he felt the figures were a key reason they lost the task, and that she’d therefore had no choice. Jane also revealed that she brought Maria back due to her lack of contribution to the task and defends her own role declaring, “not one person in here could say that I did a bad job.”
Maria informed Lord Sugar that Jane should be fired despite being a good Project Manager because she had made the final decision to change the product, to which Jane snapped back, “no it wasn’t, it was a thought out discussion and you were asleep!”
Lord Sugar reprimanded Jane for the fact that despite her business experience, on this occasion, “basic business principles went right down the drain,” before outlining his disappointment in all three girls, “all three of you have got your own businesses and all three of you have made fatal errors here and I’m sitting here thinking which one of you has got the ability to run a business in which I’m going to invest in. You should have all known better.”
Lord Sugar then delivered his final verdict, telling the trio of girls: “I am disappointed with all of you to be honest.
"Jane – you say that you are a good businesswoman and started a business on your own, I put you in a little business and you let it go and you screwed it up.
"Maria – I’m not clear what in fact you did in this task, Maria – You’re Fired.”
As she is driven away in a black cab, Maria reflected: “I was there to achieve a business investment, I didn’t get it, I’ll get it someone else or I’ll make my own money and do it myself.”
The Apprentice 2012 continues next Wednesday at 10PM on BBC One.