Young Apprentice 2011: Candidates struggle to design and pitch baby products

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Lord Sugar's remaining Young Apprentices are set a terrifying task that couldn't be more apt for them this Halloween Monday... dealing with children. The remaining teenagers must overcome any teething problems and create, design and brand an innovative new baby product before pitching it to three retailers in the childcare market.

Lord Sugar keeps the teams as Girls vs Boys but with everything to play for, the tears and tantrums start straight away, and it's not coming from the babes.

While the girls, led by Gbemi, quickly agree on a support and comfort themed product the boys, led by Lewis, struggle to work together on an idea. As James challenges Harry M: “You’re completely opposed to any idea just so that your idea can get the praise”, Ben takes a step back and admits: “Dirty nappies and crying babies – not my style.”

As the girls plough ahead with a baby support sling called ‘Comfy Curve’, the boys fail to keep up and waste time exchanging ideas which are quickly vetoed by the other team members. Nick Hewer observes: “Amongst the group there really is a strong sense of competition, it’s all about ownership.”


With the boys eventually settling on ‘Harris The Hippo’ a bottle warmer in the shape of a cartoon toy, it is time to decide who will lead the all important pitch.

PM Lewis takes the lead but after a shaky delivery, James comments: “If I was them I wouldn’t order one. I do think it is a good product but the pitch was woeful.”

Tune in to the Young Apprentice tonight at 9PM on BBC One find out who will be the next teenager to hear Lord Sugar’s immortal words: You’re Fired!

Watch a clip of tonight's show below...

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