Young Apprentice 2011: Candidates make and sell frozen treats in first task

Lord Sugar

It's an education like no other as, once again, Lord Sugar is on the hunt for a Young Apprentice. Chosen from thousands of applicants, twelve candidates, aged just 16 and 17, compete for a £25,000 fund that will be tailor-made to kick-start a business career.

Still at school, these tycoons of tomorrow come from all over Britain and from every walk of life. Some are from council estates, others attend public schools, but they all share one thing in common: a burning passion for business. Over the next eight weeks, these dozen teenagers will battle it out through a series of business tasks that are just as tough as any Lord Sugar has ever set.

In week one, there's barely time to get to know each other, or to suss out the competition, before it's down to business. It's boys against girls as Lord Sugar sets his first task: to make a new range of frozen treats, ice creams, sorbets and frozen yogurts, and then sell them directly to the public.

Under the watchful eyes of Lord Sugar's trusted aides, Karren Brady and Nick Hewer, it isn't long before everyone begins to feel the heat. Relationships become chilly and, as dreams of success melt away, the losing team faces a frosty reception in the boardroom, before Lord Sugar utters his infamous last words: "You're fired".

Young Apprentice, BBC One, 9PM

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