It's The Apprentice 2011 final tonight with the final four candidates going through the show's traditional grueling interview process. As always some of them come out worse than others, with Jim Eastwood being blasted by Lord Sugar's most trusted aides.
The Northern Irish charmer's Jedi powers are of no use when he comes face to face with the show's former adviser Margaret Mountford during an interview, who asks him to describe himself without using clichés.
“I’m exactly what it says on the tin,” he replies, leaving Margaret with her head in her hands. She goes on to describe Jim as a “swallowing a book of clichés”. After reading his CV she asks him: “What impression does that give me of you? That you’re a bit of an ass?”
Margaret adds: "What would you like to tell me about yourself... and try to say it without using clichés?"
But it's not just Margaret who has the 32-year-old Sales & Marketing Manager pegged, with magazine mogul Mike Soutar telling him: “I’ve read your application and it’s full of clichés, buzzwords and blarney. Jim, do you have difficulty expressing yourself succinctly?”
He tells the fellow finalists: “That was a walk in the park… with people shooting at you and throwing hand grenades as you walk through it.”
And in a tribute to former Apprentice bulls**ter Stuart Baggs, Jim says: “I’m not a show pony or a one-trick pony, I’m not a jackass or a stubborn mule, and I’m definitely not a wild stallion that needs to be tamed. I am the champion thoroughbred that this process requires.”
Jim, Susan Ma, Tom Pellereau and Helen Milligan will compete for Lord Sugar's £250,000 investment in tonight's final on BBC One from 9PM.