More than 8 million people watched as Melody Hossaini became the latest candidate fired from The Apprentice 2011 last night, a series high for the show. The ratings mean that, with the final still go go, the current run is set to become the most watched shoe ever to date - despite being in its sixth year.
This year's series saw a bit of a revamp to the format with the prize changed from a £100,000-a-year job with Lord Sugar to a £250,000 investment from the Amstrad boss - and the twist seems to have paid off.
An average of 8.3 million people watched last night's tenth episode, which saw the remaining sixth candidates tasked with reinvesting profits by selling wholesale goods. The show peaked with more than 9 million viewers as Lord Sugar gave Melody her marching orders.
Over on BBC Two and You're Fired also hit new highs, with 3.6 million viewers tuning in to watch the fallout from the firing at 10PM with Dara O'Briain.