Apprentice star Helen Milligan ditched her blonde locks to avoid being dubbed a bimbo

Helen Milligan

Apprentice 2011 sales superstar Helen Milligan ditched her golden blonde locks because people judged her based on her looks. Speaking in tonight's special Apprentice show, The Apprentice: The Final Five, Helen's pals reveal how the 30-year-old dyes her hair to avoid stereotypical comments!

Friend Jemma Robinson said: "She always had the long blonde hair and I think they assumed she wouldn't be that intelligent."

Executive assistant Helen found herself on the loosing team for the first time on this year's series on last night's show, finally entering the boardroom after a whopping nine consecutive wins. During her reign as top candidate, Helen managed to secure multiple record breaking deals, including a 800,000 unit order from Asda as Project Manager.

By the sounds of it, Helen has always been looking to make money ever since she was little.

Sister Sarah says: "When I was six she knew how much pocket money I got and would advertise a disco in her room for my whole amount. I knew then she would get what she wanted."

The Apprentice: The Final Five airs tonight at 9PM on BBC One.

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