Interviews scrapped for remaining candidates on The Apprentice 2011

The Apprentice 2011

The remaining candidates in The Apprentice 2011 won't have to undergo the show's infamous interview stages, it has been revealed. For the previous six years the finalists for the show have been decided by a tortuous interview process, which often showed up the weakest candidates.

In a change to the format however this year will instead see another task to help Lord Sugar decide which of the candidates should compete in the final for a £250,000 investment.

This week's latest challenge sees the candidates asked to sell goods and make a profit by reinvesting the profits. Both teams start out with £250 worth of goods provided by Lord Sugar which include a lot of duds but also some hugely profitable items for the candidates to discover.


From cheap nodding dogs to pricey pressure washers and duvet sets to watches and more, the candidates must research and sell the goods before buying more of the most popular and profitable products to increase sales. From street markets to offices and door to door; the candidates are encouraged to sell to anyone and everyone in London, but smart reinvestment is the key to this task.

With another boardroom and firing complete, the remaining candidates then move onto their penultimate task - whereas in previous years they'd have been invited to a range of interviews from Lord Sugar's tough, no-nonsense eyes. Instead, for a place in this year's final, the remaining candidates must successfully create and pitch a new fast food outlet in the heart of West London.

The Apprentice 2011 continues on Wednesday at 9PM on BBC One.

Get the latest news

Subscribe on YouTube