Apprentice star Helen Milligan 'desperate to become glamorous businesswoman'

Helen Milligan

Star of The Apprentice 2011 Helen Milligan is reportedly keen to get rid of her "hard-nosed businesswoman" persona and instead create for herself a more "glamorous" brand. According to the Daily Star, Helen is "desperate" to become as famous for her looks just as much as her expertise and skills.

The tabloid claims Helen wants to "follow in the footsteps of more glamorous business brains –- like Nigella Lawson". The report says that Helen lists chef Nigella as her role model for “creating a fantastic brand while keeping her femininity”.

Helen Milligan is favourite for a place in this year's Apprentice final following a record breaking ninth win in a row last week. The win also came as Helen led her team to an impressive 800,000-unit order for their new snack – just a week after she broke the previous boardroom record with a £200,000 sale.

The paper suggests that Helen is set to create Helen “the brand”.

Hopefully of no relationship to Stuart Baggs.

The Apprentice 2011 continues on BBC One on Wednesday at 9pm.

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