Telly favourite Davina McCall and football manager Sam Allardyce are the latest names tipped to be joining BBC One's revival of the Celebrity Apprentice.
Recent reports indicate that the celebrity version of the business challenge is about to return after a decade off air.
Bosses have been looking for stars to brave Lord Sugar's boardroom, and now it appears they've secured two huge coups.
According to the Daily Star, Davina McCall has signed up - marking her first reality TV venture as a contestant.
The 50-year-old made her name presenting several huge shows, including The Jump, Got To Dance and, most notably, Big Brother.
However, she has repeatedly turned down opportunities to participate in others, such as Strictly Come Dancing.
The tabloid's source says the charity fundraising element of the Apprentice tempted her to change her mind.
"Davina is very picky about what television projects she does," they remarked.
"But she was keen to be involved because she loves the show and wanted to raise money for charity."
Davina's presence could create an Apprentice battle between the old and new generations of Big Brother.
Rylan Clark-Neal, frontman of current BB spin-off show Bit On The Side, is also reportedly taking part.
Meanwhile, the Beeb has also apparently scored another headline-grabbing signing in Sam Allardyce.
The 63-year-old - nicknamed 'Big Sam' - came under fire two years ago, when a newspaper sting accused him of malpractice.
The controversy resulted in him leaving his job as England manager after just one match in charge.
"Many football fans will see it as ironic and possibly tragic that he’s running around doing tasks for Lord Sugar when he could, and perhaps should, have been leading England in the World Cup," the Star's source commented.
Other rumoured candidates include Britain's Got Talent judge Amanda Holden, comedian Russell Kane, and Good Morning Britain reporter Richard Arnold.
Filming for the new series of Celebrity Apprentice has supposedly already begun. However, the BBC has yet to officially announce the show's comeback.
It originally ran between 2007 and 2009 as part of the Comic Relief and Sport Relief telethons.
Previous contestants include Piers Morgan, Ross Kemp, Cheryl and Clare Balding.