Nick Hewer on "creepy" Jim and the other remaining The Apprentice 2011 candidates

Nick Hewer

Lord Sugar's right hand man Nick Hewer has told the Radio Times what he thinks of the remaining Apprentice 2011 candidates, calling Jim Eastwood "creepy"! The PR Guru was more kind to Zoe Beresford, saying that the Project Manager had "impressed" him on the tasks.

Speaking about Jim, Nick told the magazine: "What a handful! I do not find him as charming as he thinks he is and I wish he would stop talking about his Irish charm because I'm finding it a bit spooky.

"The incident with Leon in the boardroom showed me that he is a pretty manipulative character. I personally find him a bit creepy, but he has some tremendous qualities and is definitely a contender. He is bright, articulate, quick on his feet and very self-confident."


Meanwhile on Zoe, the 67-year-old explained: "She is a very firm young woman, speaks her mind and takes no prisoners, as well as not really caring how what she says or does reflects on her. Is there some deviousness there? I have been impressed with her, but she needs to keep her sulkiness in check."

Nick also tipped Helen to do well, but suggested Leon lacked "the bottle" to stand his ground against some of the more vocal candidates.

Meanwhile Nick Hewer also insisted that the potential winner of the show changes on a weekly bases, adding that neither he nor Karren Brady have a clue about who Lord Sugar will choose to axe.

"I always feel the BBC must have made a mistake because they have put someone in, who is so head and shoulders above the rest – but then come week two or three the pressure will get to them and they will implode," he explained. "Some people grow through the process, others are destroyed by it.

"Karren and I make suggestions on who we think should go home, but Lord Sugar never acknowledges that we have made them, and never gives us a hint as to whether he agrees with them. We have absolutely no idea who he is going to fire, and neither do the producers. Until he sticks out that finger, we are all in the dark."

The Apprentice 2011 continues tomorrow night on BBC One at 9PM. Read more of the interview in Radio Times, out now.

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