VIDEO: Watch Lord Sugar's surprise double firing of Vincent Disneur and Ellie Reed!

Ellie Reed

Last night Lord Sugar surprised viewers with a shock double firing - giving both Vincent Disneur and Ellie Reed the axe their losing in a branding task. The two remaining teams were challenged to create and come up with an advertising campaign for a new brand of dog food.

Project manager Vincent and right hand man Jim - dubbed Batman and Robin by Nick Hewer - decided on the brand 'Everydog', it was shunned by both Lord Sugar and the advertising execs.

Watch below as the boss first fires Ellie for being too quiet on the tasks and then Vincent after he decided to be tactical about his boardroom decisions.

The Apprentice 2011 continues next Wednesday at 9PM on BBC One.

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