Fewer than 5 million viewers tuned in for The Apprentice 2017 launch last night.
The overnight numbers - which include only those who watched the show as it aired or caught up on the same day - were the lowest in a number of years.
An average of 4.6 million viewers watched the first episode, down a million on 2016's opener and 1.5 million below the 2016 final. In both 2015 and 2014, over 6 million watched the opening episodes.
Last night's launch viewing figures are in fact the lowest ever since the show moved to BBC One from BBC Two a decade ago in 2007.
The Apprentice faced some stiff competition in the 9PM hour, with ITV's Doc Martin winning the slot with 5.1 million viewers.
Meanwhile, The Apprentice's spin-off You're Fired had 1.4 million viewers on BBC Two, down only 100,000 on last year despite the bigger drop for the main show.
The Apprentice 2017 continues Wednesday nights on BBC One at 9PM or you can catch up via the BBC iPlayer.
Elsewhere in last night's TV ratings, the soaps were the most watched shows of the day with Coronation Street securing 6.7 million and 6 million viewers for its two episodes. Emmrdale had 6.4 million.
Jack Dee's ITV comedy Bad Move had 4 million viewers for its third episode, beating Who Do You Think You Are at 8PM with 3.6 million.