Felicity Jackson has become the latest candidate to face the wrath of Lord Alan Sugar in the boardroom, becoming the fourth hopeful to be fired from The Apprentice 2011. The London based creative arts entrepreneur was given the axe after leading her team to a loss in tonight's beauty task.
Felicity took charge of a slightly reshuffled Team Logic, made up of her, Natasha, Ellie, Melody, Jim, Vincent and Tom. Meanwhile Zoe took up the role of Project Manager for Team Venture, made up of Susan, Edna, Helen, Glenn and Leon.
This week's task was all about selling beauty products and treatments, but before the teams were allowed to start getting customers they had to pitch for some of the pampering options available. Venture managed to win the pitch for tanning, leaving Logic with massages. A lost pitch which may have fell cost Logic the task.
With the products decided it was off to an out-of-London shopping centre to turn as much profit as possible. The two teams went with very different tactics when selling, with Felicity focusing her teams' efforts on pushing the retail products as opposed to the treatments.
In the boardroom and Felicity's decision became her downfall, with Logic making a loss of £246.28 to Venture's £203.01 profit.
Bringing Ellie and Natasha back into face the music from Lord Sugar, Karren and Nick there was only ever one outcome. “Felicity,” Lord Sugar began, “This was a disaterous task and a lot of decisons weren't really made here. For that result, you're fired."
The Apprentice 2011 continues next Wednesday at 10PM.