Luisa Zissman has supported Alana Spencer on The Apprentice 2016 after the latest show.
Thursday evening's episode saw the classic negotiation challenge as the candidates were split into two teams to hunt down a list of items for the lowest price.
One of the items were Cuban cigars and Alana was tasked on her team with securing a deal for 10 of them.
And while Alana did get the price down from £200 to £145, Karren Brady was NOT impressed with the tactics used.
Lord Sugar's aide told cameras: "She didn't use tactics I would, she was very girly, a bit sort of pathetic female... the guy fell for it. God knows why, God knows how."
Later on in the boardroom, Karren and Alana clashed.
"I was nice and charming," Alana insisted. "We did get a good discount."
But Karren claimed that Alana did little more than "beg" and said: "He wanted to go to bed, Alan, it was 1 o'clock in the morning."
Alana hit back: "I don't feel like it matters how you got to the end point, I thought I was being nice and charming."
Former Apprentice runner up Luisa has now backed Alana, writing in her column for The Sun newspaper about the show: "Karren’s exact words were that she was a ‘pathetic female’: don’t hate the player Karren, hate the game. I see nothing wrong with Alana's tactics.
"If you’ve got it, flaunt it and use it to your advantage in every scenario!"
The Apprentice 2016 airs Thursday nights at 9PM on BBC One.