The Apprentice 2011 will have a "different feel" reveals Karren Brady

Karren Brady

Lord Sugar's aide on The Apprentice 2011 Karren Brady has revealed that the latest series will have a "different feel", with tasks more focused on entrepreneurialism and making money from scratch, as opposed to simply selling. Brady also added that the change in prize has seen a different type of candidate apply for the show.

In previous series the show has seen the winner awarded with a £100,000-a-year job at one of Lord Sugar's companies. From The Apprentice 2011 however, instead the the winner will be given a £250,000 cash injection into their very own business, as well as support and help from Lord Sugar.

"I think somebody who wants to own their own business has a different sort of personality to somebody who wants to work in somebody else’s business," Karren told DigitalSpy. “I think that you’ll find that they’re far more driven individuals that have invented things, have run their own businesses and have managed businesses."

On the new look tasks, Karren added: "The tasks will be all geared to starting up a business, setting up a business, coming up with an idea for a business. It’s going to have a really different feel about it, because it’s going to be focused much more on how you make money out of an idea.”