The Apprentice 2016 has found itself in a sexism storm after tonight's show.
Viewers slammed Alana Spencer's treatment by Karthik Nagesan as she found herself ignored by him in the latest task.
"A lot of sexism on this year's Apprentice. Not impressed by this bunch of men," one viewer wrote online.
Another commented: "The level of sexism on the #Apprentice this week is truly... well, expected and normal tbh but WOW!"
A third added: "Why are the men in this years apprentice such sexist pigs?"
"Karthik's treatment of Alana is perfect proof of workplace sexism 'sorry I forgot you name?!?' #feminist #TheApprentice," said a fourth viewer.
On The Apprentice 2016 tonight, the candidates had to each create and pitch a crowd funding campaign for a new piece of cycling equipment.
Teams had to come up with attention grabbing PR stunts, promotional videos and make a pitch to retailers.
On her team, Alana put forward an idea for a video which Karthik decided to pursue, but made Dillon St. Paul the director of the clip.
Alana then asked to create a storyboard of her ad, but again the job was given away by Karthik.
She complained to cameras: "I think I'm really underestimated in this process. I think everyone thinks I'm maybe a bit weak.
"I just don't think some people can see I'm inputting quite a lot.
Later, Alana was snubbed when the team needed two members to put forward for a pitch.
Karthik said: "Courtney has the strength of commerce, Dillon has this knowledge about the style and features and I'm probably the same and um..."
"You are so rude to me" snapped Alana.
"I forgot your name," laughed Karthik
The Apprentice 2016 continues Thursday nights at 9PM on BBC One.