The Apprentice 2016: Lord Sugar rages at "dimwit" candidates as BOTH teams lose task

The Apprentice 2017 results spoilers lord sugar

There was a first for The Apprentice on tonight's show as the advertising task saw no winner.

An angry Lord Sugar fumed a the candidates on the teams for producing "useless" marketing campaigns in the second week of the series.

Still split into Boys and Girls, the candidates were summoned to The Istituto Marangoni, a school of fashion, art and design at the start of the show.

There, Lord Sugar told them that their next task was to create an advertising campaign for jeans made from Japanese denim. The teams had to design packaging, film a TV advert and create an attention-grabbing bus shelter advert. They then pitched their campaigns to a panel of leading industry experts.

The Apprentice 2016 spoilers
The Apprentice 2016 spoilers

Throughout the task there were some epic failures.

On the girls team, one member got slightly mixed up with the strap line of their advert and the strap of the jeans themselves, while project manager Jessica Cunningham forgot to bring the jeans along to a photoshoot.

The guys didn't fare any better as they bickered over editing their TV ad while another member of the team got distracted with the models.

They then failed to keep to the schedule and missed the deadline to produce their interactive bus shelter advert.

When it came to pitch there were nerves and more mess ups before both groups headed back to the boardroom.

Lord Sugar gave a damning verdict on the campaigns put in front of him, leading to him to declare there was no winner.

Lord Sugar told The Apprentice 2016 candidates: "Normally in task I'd make the decision about which of those were the best. Well I'll you what, I am not putting my name to either of these advertising campaigns.

"They're useless. Both totally, absolutely useless.

"I feel so angry that not one of you geniuses came through and ran this thing properly."

The boss concluded: "Never mind mad men, more like demented dimwits."


Lord Sugar then asked the two project managers to bring back two members of their team to the boardroom.

And from there it ended the same way it always had as one more candidate heard the crushing phrase: ‘You’re Fired!’

Natalie Hughes got the boot, a perhaps surprising single exit despite six facing the final boardroom.

The 16 remaining candidates will be back next weekend. The Apprentice 2016 airs Thursday nights at 9PM on BBC One.

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