The Apprentice 2016 results: Who left tonight? Advertising task recap!


Another candidate has left The Apprentice 2016 in tonight's advertising task.

Still split into Boys and Girls, the candidates were summoned to The Istituto Marangoni, a school of fashion, art and design at the start of the show this evening.

There, Lord Sugar told them that their next task was to create an advertising campaign for jeans made from Japanese denim. The teams had to design packaging, film a TV advert and create an attention-grabbing bus shelter advert. They then pitched their campaigns to a panel of leading industry experts.

The Apprentice 2016 results


And it was Natalie Hughes who ended up going at the end of a VERY tense boardroom, which saw an Apprentice first.

There were epic fails on both teams which resulted in Lord Sugar declaring there would NO winner.

Lord Sugar picked up on the boys missing the deadline for the interactive digital billboard, before telling the girls that leaving the jeans behind for a photoshoot made their brand name 'Unclaimed' "like the lost property office”.

Then in a shock first on The Apprentice, Lord Sugar decides that neither team has won the task.

Lord Sugar raged: “Normally, in this task, I make the decision as to which of those were the best. Well I tell you what, I am not putting my name to either of those advertising campaigns. They’re useless, both totally, absolutely useless. I feel so angry that not one of you geniuses came through and ran this thing properly.”

“Never mind Mad Men, more like Demented Dimwits," he added. “There’s no winner here. It’s never happened before on this particular task.”

He told Project Managers Jessica Cunningham and Mukai Noiri to each choose two of their team to bring back to the boardroom.

Jessica selected back Alana Spencer and Natalie to the boardroom, while Mukai chose JD and Karthik Nagesan.

Then Lord Sugar then revealed his final decision to the six: “Jessica, you shouldn’t have been the project manager. And Alana, I see you struggling there. The one that I am finding very difficult to come to grips with is you Natalie. Someone who, as I’ve understood, from the last two years has not done much.

"JD, do you know what, I’m going to give you the benefit of the doubt, OK, you’re staying in the process.

"But you, Mukai, I think there’s some fatal errors that you made in this task to be perfectly frank with you.

"I’ve got to say, Karthik, you are a loose cannon and I can’t put up with loose cannons and for that reason I’m struggling.

The Apprentice 2016 results
The Apprentice 2016 results

"But for a potential business partner of mine, Natalie, you’ve been a bit quiet, you’ve not been pushing yourself forward. It is regretful that this is only the second week but Natalie, you’re fired.”

Natalie speaks to Rhod Gilbert on You’re Fired! on BBC Two at 10PM tonight, alongside guests Zaid al Zaidy, CEO of creative agency Above and Beyond, journalist and author Grace Dent and stand-up comedian Phil Wang.

The Apprentice 2016 continues next Thursday night at 9PM on BBC One.

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