The Apprentice 2016 candidates face the traditional advertising task on tonight's show.
And both teams make a right meal of it.
Still split into Boys and Girls, the candidates are summoned to The Istituto Marangoni, a school of fashion, art and design.
There, Lord Sugar tells them that for their next task they must create an advertising campaign for jeans made from Japanese denim. The teams need to design packaging, film a TV advert and create an attention-grabbing bus shelter advert. Then they will pitch their campaigns to a panel of leading industry experts.
The Apprentice 2016 spoilers
The guys come up with ‘Day After Yesterday Jeans’ while the Girls create ‘Unclaimed’.
Throughout the task there are some epic fails.
On the girls team, one member gets slightly mixed up with the strap line of their advert and the strap of the jeans themselves, while project manager Jessica Cunningham forgets to bring the teams' jeans along to a photoshoot.
"What do you mean you can't find the jeans?" remarks Lord Sugar's helper Karren Brady. "So you're doing photographs for your jean campaign without your jeans?"
The guys don't fare much better as they bicker over editing their TV ad while another member of the team gets distracted with the models.
They then fail to keep to schedule and miss the deadline to produce their interactive bus shelter advert.
When it comes to pitch there are nerves and more mess ups before both groups head back to the boardroom.
Lord Sugar gives a damning verdict on the campaigns put in front of him, leading to an Apprentice first.
But it ends the same way it always has as one more candidate hears the crushing phrase: ‘You’re Fired!?’
The Apprentice 2016 airs tonight at 9PM on BBC One.
The Apprentice: You're Fired, 10PM, BBC Two
You can join brand new host Rhod Gilbert alongside guests Zaid al Zaidy, CEO of creative agency Above and Beyond, journalist and author Grace Dent and stand-up comedian Phil Wang for a fresh and unique take on the highlights of The Apprentice as well as the first exclusive interview with the fired candidate