The Apprentice flop Stuart ‘The Brand’ Baggs set to land his own telly show

Stuart Baggs

He was famously described as "full of sh*t" by Lord Sugar and fired angrily by the Amstrad boss in the last series of The Apprentice, but now things look like they're on the up for Stuart 'The Brand' Baggs. The 21-year-old, whose weird boardroom promises included a field of ponies, is set to return to the small screen.

A telly PR source told UnrealityTV: "Love him or hate him, Stuart has a great profile for TV. Our strategy should see him on our screens for some time.”

Baggs has previously spoken about how The Apprentice had opened opportunities for him on the telly, saying: "[The show] has changed my life. I was planning on going back to my business and putting ‘The Apprentice’ to bed. But then production companies started calling and asking whether I’d considered doing any more TV, so we’ll see whether anything takes my fancy.

“I imagine it would be along the lines of going to the jungle or ‘Dancing On Ice’. I would actually love to do that, I’d put rockets on my skates and skate through fire. I actually want to go on that show. It’d be much better than eating bugs.”