The Apprentice 2014 candidate James Hill is set to enter the Celebrity Big Bother house.
The former reality show contestant didn't win Lord Sugar's £250,000 investment, instead bowing out of the contest in Week 9.
The Sun reports that James has now been picked up by Channel 5 to take part in CBB this summer.
A source told the newspaper today: “James might not have won The Apprentice but he was the biggest character.
“He is cocky, mouthy, won’t ever take no for an answer and he has an eye for the ladies."
During his time on the BBC One show, James caused quite the stir as he paraded around the house topless and apparently enjoyed a romance with fellow candidate Lauren Riley during filming.
Now James is set to become one of the British housemates for the new series of Celebrity Big Brother which apparently has a 'UK v US' theme.
He's set to join TOWIE's Gemma Collins and model Keeley Hazell while those on the 'US side' could include David Hasselhoff, Lindsay Lohan's mum Dina, reality personality Farrah Abraham and model Janice Dickinson.
The new series of CBB will kick off in August after the upcoming run of 'normal' Big Brother, expected to begin as early as next month on Channel 5.