The Apprentice 2014 candidates have been revealed: Meet the latest bunch of business wannabes here!
25, London, Owns a branding company
Bianca would describe herself as determined and ambitious, but says she can be quite pedantic. After university, she joined one of the world’s largest management and technology consulting firms as an HR advisor, before moving on to a brief stint in recruitment. In 2012, Bianca took the leap to launch her own business at the age of 23 and her personal branding company, The Be Group, was named as one of the Startups 100 businesses of 2013.
She says: “I regret not becoming a scientist so I could clone myself and be more successful in half the time.”
Ella Jade Bitton
23, Hertfordshire, Business management graduate
Ella Jade’s interests include design and fashion, and her first job was working as a fashion studio assistant for Jonathan Saunders. At the age of 16, she negotiated an interior design concession stand in Harrods for her family business lasting three years. At university she was the president of the King’s College London Business Club and, since leaving university, she has worked for her family’s interior design company, responsible for their marketing strategy and online presence.
She says: “The future belongs to those who believe in the beauty of their dreams.”
26, West Midlands, Operations manager
Jemma is passionate about the arts and is a trained dancer and dance teacher, having first taught dance at the age of 13. She says she is organised and creative, and her proudest business achievement to date has been founding an entertainment cabaret agency, for which she scouts performers, sources bookings, produces performances and markets the business. One of her role models in business is Simon Cowell, for his success story within the entertainment industry.
She says: “I’m always the girl that nearly wins, I’m hoping this time it will be different.”
27, Sunderland, Fitness entrepreneur
Katie is a personal trainer, and has been awarded Fit Pro UK Fitness Professional of the Year 2013, IFS UK Personal Trainer of the Year 2012 and Fit Pro & Life Fitness Worldwide Personal Trainer To Watch 2012 Top Ten. She creates and markets her own work-out programmes and DVDs and has also been a health and fitness expert for Argos. She would describe herself as honest, down-to-earth and energetic.
She says: “In business I’m like a little stealth bomber that flies under the radar and smashes the competition before they’ve even realised I’m here.”
28, London, Solicitor
Lauren is a family solicitor, specialising in family law including divorce, separation, finances and property, and is passionate about achieving fair outcomes for her clients. She says she is outgoing and ambitious, and wishes she had had the idea for Facebook, as it has achieved phenomenal success with a fun concept that has provided entertainment to users across the world.
She says: “I’m absolutely not a shrinking violet. I’m very known for speaking my own mind.”
29, Leicester, Owner, Aquatic Swimming Academy
Lindsay has been a swimming instructor for 14 years and is the founder of a swimming academy, which she developed from teaching just one child to renting local pools to teach hundreds of children over the past four years. She says she is determined to be successful, and that her passion is teaching children to swim as it is a skill that could one day save their lives. She would describe herself as compassionate and ambitious.
She says: “The other candidates will underestimate how feisty I am, and how I will fight and prove that I can get to the end.”
36, Peterborough, Marketing officer and fashion retailer
Nurun works full-time as a marketing officer while also running three of her own businesses. She says she is thoughtful, considerate and a multitasker, and the business brands that inspire her include Innocent, as it is a prime example of a UK start-up that shook up its industry. Her proudest business achievement is setting up three small businesses within 18 months.
She says: “I’m the type of person that doesn’t take five hours to do one job, I do 20 jobs in five hours.”
23, Dublin, Assistant brand manager
APamela graduated from university with first class honours, and received a scholarship to complete her masters in International Business. Since leaving university, she has worked in brand marketing and is inspired by brands such as Nike, for their inspirational and motivational advertising, and Paddy Power, for their tongue in cheek communication. She would describe herself as logical, charismatic and a good decision maker, but says she can talk too much.
She says: “I am street and people savvy as well as being business savvy.”
32, Dublin, Accountant
Roisin is a qualified Chartered Accountant who is now following her dream of starting her own business. She lists businesswoman Bethenny Frankel as one of her business inspirations, as she saw a gap in the market to start Skinny Girl Cocktails and sold it for a huge profit. She says she is confident, driven and creative, and being a risk taker has also made her a keen poker player in her spare time.
She says: “Manipulate, persuade and conquer. I would identify my opponent’s weaknesses and pick them off one by one.”
32, London, Former PA and hypnotherapist
Sarah works as an executive assistant for a top financial firm, having previously worked at companies including Goldman Sachs, while also running her own hypnotherapy and match-making businesses. She describes herself as hard-working, positive and tenacious, though she can repeat herself if she feels she is not being listened to. She is a trained hypnotherapist, and says her proudest business achievement to date is setting up her hypnotherapy practice on Harley Street.
She says: “I am the pioneer and the ground breaker, and I possess all the talents to succeed.”
35, Shropshire, Company director
Chiles currently owns two companies, a consultancy business and a building materials supplier. Prior to owning his own businesses, he spent nine years working in management for international consumer brands. He describes himself as self-motivated, loyal and committed to everything he does, and he also has a passion for martial arts, holding a black belt in karate.
He says: “I consider myself one of the most credible candidates in this process. I don’t believe that anyone has the wealth and breadth of business acumen that I’ve gained over the years.”
27, Essex, Director of a pub quiz company
Daniel runs his own company planning and running events, including pub quizzes, for companies and individuals across the country. He describes himself as motivated, determined and always playing to win. His first job was a year’s contract to play for Hornchurch FC, which wasn’t renewed due to injury, before working as a market trader in the family-run business. He cites James Caan as a business figure that inspires him due to his calm and collected manner.
He says: “I will out-sell them, I will out-class them and I will perform the best just by being me.”
33, Kent, Lawyer
Colombian-born Felipe is a solicitor for an international law firm and was selected as one of the Top 100 Colombians in 2012. His biggest business achievement to date is designing and launching a children’s play area, and he was also chosen to carry the Olympic Torch on its route to the London 2012 games. He is passionate about social entrepreneurship and is a trustee for a British charity that helps support vulnerable children in Colombia.
He says: “I studied law because I wanted to change the world. But my real passion is business.”
26, Chesterfield, Owner of multiple businesses
James first started in business by setting up a hand car wash in his local area. He has had multiple business ventures including supplying gaming machines to bars and clubs in the UK, which he later expanded to Ireland, and opening a restaurant and bar. He describes himself as enthusiastic and energetic with a drive to succeed, though says he can be a bit of a know-it-all.
He says: “Me and Lord Sugar could build an empire together. I think I am him when he was my age.”
24, London, Digital marketing sales manager
Australian-born Mark is a Sales Manager supporting internet marketing consultants and he has received repeated recognition for the highest revenue growth within his company. He has over nine years’ experience in selling within the digital and health and fitness industries, though his first job was washing cars at his dad’s business. He would describe himself as easy to talk to, organised and ambitious, and is inspired in business by John D. Rockefeller, Andrew Carnegie and J.P. Morgan as they are entrepreneurs that built their own empires.
He says: “I’m very, very aggressive. I will not leave the room without getting a sale.”
25, East Sussex, Marketing manager
Robert is responsible for the global marketing of an international brand in the sports nutrition field, including managing a campaign for the company’s largest ever advertising spend. His first job was as a tennis coach at the age of 15, as well as working in his uncle’s art shop. He is inspired by business figures including Harry Selfridge because he created inspirational market-leading retail services, and brands such as Net-A-Porter for their luxurious, aspirational qualities.
He says: “I’m fearless, and if I don’t shut up about something, you should just trust it’s a well thought out decision.”
27, London, Banking senior manager
Sanjay is a senior manager responsible for the online sales strategy across three national banking brands. In his previous role as a bank manager, he increased the ranking of his branch from the 900s nationally to 30th in the space of six months at the age of 23, before being put in charge of 14 retail branches in London. He says he is practical, enthusiastic and generous, though admits he can worry too much.
He says: “If I had to choose between friendship and profit I’d choose profit. I’m not in this process to make friends with people, I’m here to win.”
24, East Kilbride, Clinical development strategist
Scott first worked as a trainee resource consultant for a recruitment company after leaving school, and is now responsible for global strategic partnerships within companies in the clinical development field. He previously held roles in business development in clinical research, travelling all over the world to work with emerging markets. He describes himself as determined, trustworthy and hungry to succeed and admires brands such as Pfizer and GSK and businessmen such as Peter Jones.
He says: “From the minute I wake up to the minute I go to sleep, making money and conducting business is on my mind.”
22, London, Technology entrepreneur
Solomon works at a creative agency while also running his own company, a technology business within the social media field. He has also created and managed events for students including a retail store ‘lock-in’ and group yacht trip round Croatia. He says he is enthusiastic, energetic and personable and is passionate about technology and travel.
He says: “I am from the ‘ideas generation’; because of my age I understand technology and how to turn it into a business.”
25, London, Social worker
Before moving to London, Canadian Steven spent a year travelling the Arctic to do community development social work with remote Inuit communities. He currently runs his own social work consultancy as well as managing a property portfolio. He describes himself as resourceful, dynamic and a great negotiator, but says he often becomes frustrated when people don’t have the same high standards as him.
He says: “I can deliver in minus 50; I can deliver in plus 10. If we went to Mars right now, I’d find a way to be excellent.”
The Apprentice starts with a double bill next Tuesday and Wednesday on BBC One.
Browse pictures of this year's Apprentice candidates below...