The Apprentice 2013 runner up Luisa Zissman is reportedly set to bag her own baking show.
Luisa missed out on Lord Sugar's £250,000 investment in last week's final , with the boss choosing instead to invest in Leah Totton's cosmetics company.
Losing out hasn't exactly been bad for cupcake shop owner Luisa however, having already interested 16 other investors (or so she says).
Luisa has also had interest from TV companies, with the Food Network apparently keen to sign her up for her own show.
“Baking shows are big business," a source said. “At the moment most of them are fairly homely and safe. There aren’t any sexy hosts – and Luisa could fill that gap.
“She’s definitely got a lot of sex appeal and if blokes had a choice of tuning in to watch her or Mary Berry, I know who most would choose.”
The source added to The Sun newspaper today: “She went to an event hosted by Food Network on Tuesday and was overheard having a chat with the senior guys there. They seemed really up for the idea.”